CMS Pitfalls - Into SEO we go

This blog is a copy of a recent entry from my personal site blog CMS Pitfalls - Part 1

It seems that the use of a CMS product like Joomla! is touted as a quick easy way to get a web site up and running.  And indeed it is a fast simple method of creating a web site.  But for the un-initiated the road to a web site is fraught with unexpected and often times unwanted developments that degrade the overall process and yield unexpected results.

One of the main goals of any site is to have it rate positively on Google search result pages (SERP) but this is no simple achievement.   It takes some for-thought, patience, and knowledge to get to the front of Google SERP's.  So I thought I would discuss some theory about Search Engine Optimization (SEO) that can shed some light on the process.   And there is the key word - Process.  Using SEO techniques is best described as a 'Process' of optimizing your site to meet the desires of the search engines on the web.

The Process

There are three key factors in the SEO process - Trust in Age, Trust in authority, Trust in content.   To go into detail in each of these areas is way beyond the scope of this article but they are all equally important and needed to be mentioned.  Briefly stated a new URL will not rate as high as an 'aged' URL.   This is why sometimes it makes sense to buy and existing URL if the content of that site is similar to the content of your site.
Trust in authority is built over time as the search engines see you contributing to the web via social media, blog pages, videos, and other content on higher ranked sites.  So it takes time to do this and it takes time to build web authority.

Trust in content is build when the search pages see content that is related to your site name.  It makes no sense to have a site titled 'Roller Rink Equipment' that contains articles about the snow geese flight paths or other non-related content.  So the site needs to be focused on the main topic or name. The naming of a site, the browser page titles, and article titles are all important factors leading to higher rankings.

There are the big three - Trust in Age, Trust in authority, Trust in content -  much like the 'Deathly Hallows' from the Harry Potter series.  It takes all three to make one invinvible.  And it is not a do once and it is over.   The process's all build on one another and it requires dedication and effort over time to accomplish these goals.
I hope you found this interesting and thanks for reading.  Come back often to My Personal Site Blog.  My personal Site Blog