This blog is a copy of a recent entry from my personal site blog CMS Pitfalls - Part 1
It seems that the use of a CMS product like Joomla! is touted as a
quick easy way to get a web site up and running. And indeed it is a
fast simple method of creating a web site. But for the un-initiated the
road to a web site is fraught with unexpected and often times unwanted
developments that degrade the overall process and yield unexpected
results.
One of the main goals of any site is to have it rate
positively on Google search result pages (SERP) but this is no simple
achievement. It takes some for-thought, patience, and knowledge to get
to the front of Google SERP's. So I thought I would discuss some
theory about Search Engine Optimization (SEO) that can shed some light
on the process. And there is the key word - Process.
Using SEO techniques is best described as a 'Process' of optimizing
your site to meet the desires of the search engines on the web.
The Process
There
are three key factors in the SEO process - Trust in Age, Trust in
authority, Trust in content. To go into detail in each of these areas
is way beyond the scope of this article but they are all equally
important and needed to be mentioned. Briefly stated a new URL will not
rate as high as an 'aged' URL. This is why sometimes it makes sense
to buy and existing URL if the content of that site is similar to the
content of your site.
Trust in authority is built over time as
the search engines see you contributing to the web via social media,
blog pages, videos, and other content on higher ranked sites. So it
takes time to do this and it takes time to build web authority.
Trust
in content is build when the search pages see content that is related
to your site name. It makes no sense to have a site titled 'Roller Rink
Equipment' that contains articles about the snow geese flight paths or
other non-related content. So the site needs to be focused on the main
topic or name. The naming of a site, the browser page titles, and
article titles are all important factors leading to higher rankings.
There
are the big three - Trust in Age, Trust in authority, Trust in content
- much like the 'Deathly Hallows' from the Harry Potter series. It
takes all three to make one invinvible. And it is not a do once and it
is over. The process's all build on one another and it requires
dedication and effort over time to accomplish these goals.
I hope you found this interesting and thanks for reading. Come back often to My Personal Site Blog. My personal Site Blog
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